Educators need to equip our students to become literate readers of corporate and popular culture and consumers who can make informed choices. To do so, however, educators themselves need to comprehend the roles of advertising, brands, logos and visual media in young people’s lives. It is also essential for educators to be conversant with various forms of digital technology, such as multimedia, the Internet and electronic games, and to teach students to comprehend and critique them.
Key Learning AreasEnglish
Subject HeadingsSocial life and customs
Mass media study and teaching